I thought it might be prudent to lay down some information on networking and proceed with some laboratory experimentation in networking, either through social media or through direct contact or any other method that works.
Before we move on to the list what one must do is figure out who it is that they are attempting to network with and map out those people. Have a plan essentially. Be prepared to give, both of your time and of your self. Do this strategically and don’t wear yourself out in the process. But with patience and hard work, anyone can become a networking genius. So here it goes:
1. Know the food chain
It’ll be tough to go straight to the top and start there with your networking plan. You will most likely have to work your way up. Generally you will not have immediate access to the rich and famous or whoever you wish to network with. Most of the time these A-list type individuals take advice and deal with those who are close to them, who have advised them or worked with them in the past. It is much easier to build a relationship with those who are farther down the food chain. Start a mapping strategy and begin your ascent to the elite. With time and effort you can make it there.
2. Add Value
So this is where the giving begins. We want to set ourselves apart from everybody else and we can do this by offering our services and adding value to the persons project or product that we are trying to network with. It’s a simple matter of asking, “How can I help?”
Most A-list types are used to people who want something, who are takers. Surprise them by giving, become a contributor. Become known as a person who adds value. People like to give to those they trust and respect, put forth the effort to become that person.
3. Promote other People
Make opportunities to promote other people. You can make an impact by promoting other people to second and third level individuals in your network map. Generally, these people are less known and appreciate the help. Tweet and retweet or use whatever platform you wish to sing others praises and help promote them. This will build valuable relationships and foster an environment of people helping people.
4. Engage People on Twitter
One of the best ways to talk to and have access to the people you have targeted for your network is to engage them in conversation on Twitter. You can help yourself stand out by first developing relationships with the people they follow and communicate with. When they see you communicating with people they know this will help lend credibility to what you have to say and they are more likely to respond to your tweets.
Ask meaningful questions that can be answered simply. Also modify re-Tweets to grab their attention, again, you are trying to add value and you can do this by showing interest in the person and the products that they are attempting to promote or sell.
5. Complete the Circle
Now that you have begun to form connections and relationships with other people it is time to complete the circle by connecting your connections with each other. This again will add value to you when others see how connected you are. When a person expresses a need and you can tell them, “I know someone for that,” you show that you are someone who can be very valuable as a connection and resource. When you can inform someone that you “know” some A-lister, this will continue to build your credibility as a real Player, a networking powerhouse.
I owe much of this information to the hard work and generosity of my man Dave Navarro. Check him out at http://www.rockyourday.com/ for more highly useful information on topics like this one.
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